From The Frontlines of General Admission

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The White Bronco Tour rode its way to an overwhelmingly warm welcome at Franklin Music Hall in Philadelphia last Saturday. Action Bronson: rap artist, chef, painter, tv personality and author who released the album White Bronco last November, brought along his long-time friend and fellow rapper Meyhem Lauren, and the legend Roc Marciano for a tundra-flurry of raps. At the merch booth, there were Blue Chips 7000 tapes available along with t-shirts, hoodies and physicals of White Bronco, along with limited edition prints of Bronson’s paintings selling for $100. The show’s audience grew slowly as the show went on, behind each puff of smoke arrived more people until Action took the stage and the venue was packed floor to ceiling.

Meyhem Lauren, co-host of Action Bronson’s Viceland show Fuck, that’s delicious opened with a heavy 30-minute set, performing largely songs from the 2017 DJ Muggs collaborative album: Gems from The Equinox. Although in moments the crowd became lost during some of Muggs’s rawer production, they were brought back into form as Meyhem splintered off into some beat-free verses, flexing his rap muscles. He also debuted a song off of a brand-new Alchemist collaboration entitled Still Playing Celo. His performance was remnant of an opener but exceeded all barriers of talent that accompany that term.

What’s poppin’ pidgeon
Feed ’em with dollar bills
But never give ’em wisdom
Being exhausted keeps the bezel frosted
Lost it. My mind that is, Braun Aromatic couldn’t have a grind like this

-Meyhem Lauren

Shortly after Mayhem left the stage, Roc Marciano strolled to the forefront, Hennessey bottle in hand and his team behind him. He sipped his bottle before blessing the crowd with a sturdy, head-on-my-shoulders continuum of bars. He spat verses from a plethora of albums, more notably Rosebudd’s Revenge, RR2: The Bitter Dose and his own DJ Muggs collaborative album KAOS. Almost the same way that Marciano is able to switch his flow from rugged to flush, he handed off his Hennessey for a Fiji bottle in-between songs. Roc’s fans were in the crowd strong, some of which leaving immediately after his performance, solidifying his role as a co-headliner on this tour. For those who know Roc Marciano, seeing him perform is a wild sight, yet his comfort onstage was undeniable and his demeanor was true to his word.

like a bum eatin’ out the dump, I’m the illest out the bunch. The butterfly was a caterpillar once. Son, if it’s love, then why bring it up like a grudge?
…blood drunk but, nah, I ain’t spiked the punch”
                      -Roc Marciano

Once Roc Marciano had eaten his proverbial fill, Action Bronson “The Human Highlight Reel” took to the stage slowly, with a fist raised high and a stern look that emphasized his role as the main attraction. His entrance to the stage brought with it an applause that matched the volume of the amps I was fortunate enough to be next to. Shortly into his set it was clear Action had blown out his vocal chords slightly, and was experiencing the occasional voice crack on his higher notes. Either due to luck or his abilities, he was still able to produce an awe-inspiring performance, at one point being resourceful enough to do a cover of Biz Markie’s classic raspy voiced single Just a Friend. He continued effortlessly through the new album, tracks like Irishman Freestyle and Prince Charming were only elevated by Bronson’s live delivery and aerobatic ambience. Midway through his set, in memorial to the late Mac Miller, Action took a moment to perform the song Red Dot Music off of Miller’s Watching Movies with the Sound Off, which played out as a somber yet empowering service to his past collaborator and friend. For those who are in the know, the one and only Big Body Bes made a short appearance during Action’s set only to receive an encore in which he returned the stage yelling, “GOD BLESS, WHO ELSE? PHILLY WE OUT HERE!”.  Action finished his set with an encore as well, performing a brand-new song with a lackadaisical flow and guitar strum layered production, it seemed like a well-fitted bonus track off of White Bronco. Action Bronson’s larger than life personality was humbled during his performance and he made sure to show love to the fans that had been with him for the long haul.

The White Bronco Tour is coming to a city near you and I suggest you get those tickets before they’re gone. No lack of substance, no Auto-Tone or background vocals, real hip-hop shared between the artist and the individual.

“Understand I’m only rhyming for this son of mine
And so my daughter can be a lawyer and reap the spoils
We ate the tuna, it’s suede puma, my look is Jay Buhner
Dawgie cause some of us just age sooner
I’m still twisted, rocking lizards from a strange river
Forbidden jungle in the joint paper, point shaver
Check the bio, I fixed the game between Kentucky and Miami of Ohio
I been wild” 
-Action Bronson